Chamber Blog

October 9, 2018

Social media and customer engagement are incredibly important in business these days. But best practices seem to change constantly. Many business people find this frustrating and put off building an online persona because they don’t have the time or don’t see immediate results.

But that type of online engagement takes time. You’re building relationships that will lead to sales so you want to put forth the effort. Think of it as a long-term marketing strategy, not a viral sensation and avo...

July 14, 2017

Referral marketing allows your loyal customers to “sell” for you by referring others to your business - either by word of mouth or by posting a referral online. Sounds great, right?


Unfortunately, getting helpful reviews and referrals is not as easy as just providing good service or a worthwhile product. The disconnect is seen in a Texas Tech University study, which revealed 83% of customers admitted they were willing to write a review or refer people to a business after a pleasant exper...

November 13, 2015

Some days it feels hard to compete with the loss leaders big box stores employ, the operating hours they’re able to keep, the programs, their ad budget, their marketing…the list goes on. But small businesses do have an advantage box stores don’t and it’s one that’s rarely used.

 

Small businesses have a community connection. Shopping local is very vogue right now. If a small business employs digital media to increase that local following, they can compete with businesses whose total ad bud...

October 24, 2015

Social media is about building relationships and allowing your customers, and potential

customers, to get to know you better as you get to know them (and their preferences) better as well. But if you’re doing these 10 things, chances are you’re not only chipping away at any relationship-building potential but you’re also hurting your own efficiency.

 

1. Spreading Yourself Thin
Like Napoleon in Russia or the team behind new restaurant openings for Planet Hollywood, even a successful campaig...

October 16, 2015

 

A website is one of the most potent marketing tools you have. It’s open when your best sales person is asleep and represents you even when your doors are closed. It can help you sell to people who have never been to your town, your state, or even your country.

 

That’s why it is essential that your website represents the best of your business and serves as a sales tool and resource center for your audience.

 

There are a number of “gurus” out there who will tell you the best way to set up y...

October 7, 2015

Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings or revenue.


Social media and content marketing is about becoming an engaging resource for your customers. What’s the yield of a relationship? If you can figure out what a relationship is worth in revenue dollars, you should be blogging about it.

 

The truth is, we can’t. Not exactly at lea...

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How to Improve Your Business Referral Marketing Through the Chamber

July 14, 2017

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