Chamber Blog

November 26, 2019

Storytelling makes for amazing marketing because people don't realize they're being marketed to. They're pulled into the story. They develop an emotional attachment to your business and they stick around for the resolution. 

Good storytelling casts your customers as the heroes of their stories. You want their successes and triumphs to be told because you want potential customers to hear the stories and think that they can do those things too. 

When you cast your business as the wise sage w...

September 13, 2019

Guess what? You need an email list.

Even if you’re only occasionally sending out emails and can’t/won’t commit to a newsletter, you MUST HAVE a list. I’m not even exaggerating or trying to scare you. In today’s business climate, most products and services aren’t instantaneous decisions. Generally, the person making the purchasing decision thinks about it before they even step foot in your place of business. If you’re not in touch with them on a regular basis, you won’t be on their mind wh...

September 6, 2019

Everyone wants to attract the best and brightest employees. After all, your team directly affects your ability to provide excellent customer service and that is essential to business success these days. 

If you’re a very small business, you might not be looking for the best and the brightest but the willing and capable. That’s good too. 

But either way, you want to attract good, quality employees just like everyone else. In today’s job market, with unemployment hovering around 3.6%, it’s a...

July 2, 2019

Good customer service isn’t something everyone is born knowing. While most of us have been customers the better part of our lives in one aspect or another, many of us don’t take the time to stop and think what makes extraordinary customer service and what tactics build strong customer relations. 

But we sure know bad customer service when we experience it.  

That’s why it’s important if you want to offer your customers or clients extraordinary service and build on the relationship that you...

June 14, 2019

If you’re looking for a new way to reach your clients or customers or to increase your exposure to a new generation of visual learners, you should consider YouTube. It’s easy and engaging and helps your audience get to know you more effectively.

Your small business social media strategy most likely includes Facebook, Instagram, Twitter, and maybe even LinkedIn. Pundits will tell you that you need to be where your audience is. You might be surprised to know, but it’s likely your audience i...

May 23, 2019

Meetings are necessary wastes of time, right? 

That’s meant to be a funny commentary, but it may reflect employee sentiment in your business. If it does, meetings can be hazardous to your company culture and may even be a dreaded part of your employees’ days. 

If you think your employees feel this way about your business meetings, it’s time to adopt the following rules and begin hosting your most effective meetings yet.

10 Rules for Effective Meetings

An effective meeting means you accompl...

May 10, 2019

Summer is almost here and, it's time to kick things off with the season that generally equates to tourism and travel. Here's how you can capitalize on those things and get your marketing in a position to capture some of those summer crowds. 

Honor Groups with Discounts 
Use your social media profiles to create flash discounts for different groups in your community. For instance, people buying last-minute things for Father's Day on the Friday or Saturday, Veterans, first responders, teache...

March 22, 2019

Providing quality content is important for your audience and critical to your success on social media. Your audience members are looking for answers to their questions and they want it all in one nice, neat place. After all, who has time to look for things all over the web? 

Nobody wants that.

And once they find what they’re looking for, they will often share it helping you grow your audience even further.

But figuring out what your ideal customer thinks is valuable content can be a challen...

March 15, 2019

As a small business owner, your reputation is everything. It will make or break your business. Warren Buffet understood the value of a good business reputation when he said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

But protecting your reputation in the days of social media is hard. According to the White House Office of Consumer Affairs, an unhappy customer will tell between nine to 15 people about the in...

January 11, 2019

In case you haven't noticed, young people have a voice these days, and it's being heard loud and clear. That's a big change for me who grew up in a time where young writers were told we had to experience something before we'd have anything to write about.

But if you want to capture the hearts of young people with your business services or products, there are a few things you should implement now.

1.    Chatbots
Young people desire instantaneous feedback and conversation...

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