Just when you thought your website was search engine optimized and then mobile search optimized we have another challenge--voice search optimization.
Yes, that’s right. According to Bright Local’s Voice Search for Local Business Study, 58% of consumers used voice search to locate information about a local business. Nearly half of that number (46%) voice searched every day and 28% about once a week. If you’re not thinking in these terms, you’re missing out on a lot of possible web traffic.
The internet is a bonus and a bane to most people. You can research anything, get your message out inexpensively, connect with people around the globe, and entertain yourself for hours. But it also has created a need for itself. It has a constant hunger for content. It provides a large bullhorn for people to pronounce their views and others are listening. That’s why influencer marketing has become so hot.