This year’s Alliance Development Forum will highlight the growing sports tourism market in our region, offering invaluable insights for all attendees. Adam Kerns, with CSL, an advisory and planning firm specializing in consulting services for the sports, entertainment, convention, and leisure industries, will provide expert analysis on industry trends. Brad Alberts, President and CEO of the Dallas Stars, will share an overview of the highly anticipated Stars Center coming to Northlake. Additionally, Mark Faber, Executive Vice President and General Manager of Texas Motor Speedway—and a Metroport Chamber board member—will discuss the economic impact of this premier facility on the region and provide a general update.