Making a big impression on a new customer means doing something that stands out, something they haven't experienced before. If that sounds costly, know that it doesn't have to be.
While each business is different, and you should analyze your own to see how these ideas (or even better ones) fit in - many businesses can present these types of opportunities that can be customized to make an impact on your customers.
Add a surprise to what they're buying. This could be a sample or a quick tissue-paper wrap inside the bag. When they open their bag, they'll be thrilled to find that special something.
Add an invitation/instructions for them to upload a picture of themselves and their new item or share a pic on your social media platform of choice with a specified hashtag. Give them a future discount for doing it.
Offer free samples in store, such as a warm (or cold) beverage or warm cookies. Not only are those special treats when shopping but they make your business smell delicious.
Engage them in conversation and then make a suggestion for something in your business that you think they may like based on what you know about them.
Have a smile for everyone and make them feel welcome.
Ask if they'd like to sign up for receiving notices about sales and coupons. Then send them a thank-you postcard with a discount. Send them one for a friend too.
Make the exterior and interior of your business warm and inviting. Setting has a lot to do with how long someone stays and browses.
Compliment them or their selection. Or both.
Hide a fun fortune or inspirational quote in their package.
Offer a loyalty program that you keep track of for them. Punch cards, key chains, and mobile apps can be tiresome to customers when they need a unique one for every business they patronize. Instead, keep track of it for them.
Finally, it's not hard to make an impression on a customer. Often, it's the little things that make the biggest differences. Things like improving the wait or surprising them in little ways are particularly effective, and suggestions should give you some ideas of how to delight your customers. Now look over these and brainstorm how you can make them an even better fit for your business.
This article features an excerpt from Christina R. Green.