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3 Simple Tips to Attract More Customers for Your New Business

Updated: 6 days ago

Starting a new business can be challenging, especially in today's economic climate where cutting expenses is a top priority for many. However, there are simple and cost-effective strategies you can employ to attract more customers and establish your brand. Here are three tips to get you started:

Tip #1: Make A Consistent Effort

The skills needed for new business owners vary by industry, but some are universally valuable. For instance, digital marketing is essential in today's business landscape. While digital and social media marketing offer cost-effective ways to promote your business, they can be overwhelming if you're inexperienced. If you're new to using social media for business, it's crucial to grasp how to build trust and engagement online. Dedicate time each day to enhance your business skills by taking advantage of free resources online. Whether you're learning digital marketing, studying your competitors, or understanding your target market, ongoing learning and improvement are critical.

Tip #2: Enhance Your Sales Skills

Selling can be daunting when starting a new company, especially for introverts. Discussing your business may feel like self-promotion, which many of us were taught to avoid. However, talking about your products or services is not boasting.

View selling as helping your customers solve a problem. They have a need, and you're offering a solution. Approach each customer interaction with this mindset, focusing on how you can assist them. This approach not only makes you feel more at ease but also resonates with potential customers. People are more receptive to those they perceive as genuinely interested in their well-being. Gone are the days of pushy sales tactics; today, success lies in being genuinely helpful.

Tip #3: Provide Educational Content

Many customers may not fully understand your offerings or why they need them. Educate your audience through various means, such as videos, to explain what makes your business unique and why they should choose you. In many cases, buyers may not fully understand what you offer or why they need it, even for established businesses. This is where education plays a crucial role.

So, ask yourself: Why should customers choose you over competitors? What sets your product or service apart?

Video is an incredible medium for addressing these questions. You want customers to know, like, and trust you. People are more apt to trust someone they can see. That way, they can read body language and feel more at ease with positive facial expressions. While all content types have value, video stands out for new businesses looking to boost their visibility

Bonus tip: Joining your local chamber of commerce can provide valuable networking opportunities and introductions to key community members. The chamber can be an essential part of your sales and marketing strategy, helping you build a loyal customer base and establish your presence in the community.

*This article features excerpts from Christina R. Green. 

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